Start with what already works.
Before replacing anything, we review current pages, services, images and contact options. Where available, Search Console and visitor data help identify valuable URLs. Useful copy, projects and genuine reviews deserve a place in the new site.
A new identity and a clearer story.
A redesign is an opportunity to explain your offering better. We discuss changes in your business and customer questions, then improve page structure and update copy. The design fits your brand and works on small screens.
Handle existing URLs carefully.
Where possible, valuable pages keep their address. If the structure changes, we permanently redirect old URLs to the most appropriate new page. We check internal links, titles and the sitemap. Content unrelated to your business is not republished.
Moving away from WordPress.
Your new website does not need WordPress. We choose technology based on content management, performance, features and maintenance. Useful copy and images can move across; plugins and integrations are assessed separately. Domain, email and hosting each receive attention in the migration plan.
Keep checking after launch.
Major changes may temporarily affect search results. We check key pages, redirects and availability after launch. With Search Console access, we can also monitor indexing and errors. Included aftercare and ongoing management are agreed in advance.