From AdWords to Google Ads.
Google Ads is the current name of Google AdWords. We begin with the customers you want to reach and the action that matters, such as a quote request, appointment or purchase.
Your offering and the search intent.
We map your main services and customer questions to campaigns, keywords and advertisements. Irrelevant search terms can be excluded. The aim is relevant traffic, rather than simply a higher visit count.
Advertising in the area you serve.
A regional campaign may suit a business in Utrecht or the Utrechtse Heuvelrug. We align settings with the area you actually serve. Whether your customers are in Almere, Arnhem, Zwolle, The Hague or nationwide, we agree a useful reach. We manage campaigns from Doorn and work remotely where practical.
The right page after the click.
Your landing page should explain the offer, approach, relevant experience and contact options. We assess whether an existing service page is suitable or a separate landing page would better support the campaign.
Separate advertising spend from management.
Your spending with Google is separate from our setup and management fees. We discuss budget and work in advance. A budget does not guarantee positions or enquiry volume; results help us assess and adjust choices.
Measure and improve.
We identify important actions and arrange suitable measurement, including privacy and consent settings where needed. Management includes reviewing search terms, advertisements and enquiry quality. We report at agreed intervals and you retain insight into your account.