Start with your business questions.
Not every figure matters equally. We agree what the website should achieve and which actions support that goal. A completed request or purchase is different from a phone or WhatsApp click, which shows interest but does not prove a conversation or sale occurred.
Analytics and Search Console complement each other.
GA4 helps understand website use. Search Console provides insight into Google Search performance and indexing. We assess the information needed and check configuration, taking privacy, consent and measurement limitations into account.
Turn figures into a next step.
We review which pages are discovered, where visitors click next and which actions are recorded. We translate findings into improvements to content, contact options or campaigns and agree the reporting schedule.
Granting access to an existing GA4 property.
Select the correct property in Google Analytics and open Admin, then Property access management. An administrator can add a user there. Ask us which email address and role the assignment requires. Viewer may suit read-only access; Editor may be needed for configuration. You retain administration and do not share a password.
No measurement yet, or unsure about your setup?
We first review what is already installed and which account owns it, avoiding unnecessary duplicate tracking. If a new setup is needed, we agree goals and access and check that key actions are recorded.